Hand-picked authentic Mongra saffron from Pampore. The finest saffron in the world.
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Kashmiri Saffron (famously known as Kesar or Zafran across India) is the most precious and high-quality royal spice in the world. Our Saffron comes directly from the historic saffron fields of Pampore in Kashmir.
We supply only authentic Grade-A Mongra Saffron, which consists exclusively of the top, deep crimson-red saffron threads. We remove all the lower yellow tails and floral waste so you get 100% pure red threads with incredible rich color, traditional aroma, and authentic natural taste!
Pampore is known all over India as the Saffron Town of Kashmir. The cool mountain air and naturally rich soil make this the only place in the world capable of growing super-long, highly aromatic Kesar threads.
Saffron flowers bloom for only a few weeks every year in autumn (October–November). Our farmers pluck each purple flower carefully by hand early in the morning before sunrise to save its delicate freshness and natural fragrance.
Did you know? Every saffron flower has exactly three small red threads. It takes hand-picking over 1.5 lakh individual flowers to gather just one kilogram of pure ZAFYRA Saffron!
Kashmiri Kesar has been a treasured natural remedy in Indian families and Ayurveda for centuries. It may help:
Because our Kashmiri Mongra Saffron is extremely pure, a small pinch goes a long way:
The color and aroma are exceptional — clearly Mongra grade. My kheer turned the most beautiful golden color. I’ve tried many brands but ZAFYRA is genuinely the best.
As someone who has been to Pampore and tasted local saffron, I can confirm ZAFYRA is the real deal. The threads are thick, long and deeply coloured — all hallmarks of genuine Mongra saffron. Worth every rupee!
Welcome to the ZAFYRA family!